Make a “Cool” Company Video

Monday, March 28th, 2011

I consider myself late to the game when it comes to YouTube. I uploaded my first video in 2006, a year after the site was rocking. I got heavily involved in making short videos by 2007. In my eye that was about two years too late to really claim that I was maven, first to plant my flag on the behemoth that is YouTube. To make up for that fact, I decided I was never going to post unedited videos. Instead I would do what so many others have failed to do, which is edit my videos. A little editing goes a long way and separates your video from the clutter.

Anyway, the point of this post is to stress the importance of making interesting videos for your company and products. It’s now almost as important to be able to create and edit videos for and about your company as it is to have a company website. This is especially true if you have products that you sell, and it is that much more important if your products are unique.  The key to making your company video cool is to be inspired and then to execute your plan showcasing your creative inspiration.  I can’t begin to tell you how many company/corporate videos fall short here.  They become a generic look at a unique work place.  Simple fact – if you’re not passionate and inspired by what you create it will be painfully obvious.  

A few rules of thumb – keep it quick, if you are going to make me watch something for several minutes make sure you hold my interest.    Create several and test them with your staff, family and friends before placing them on your website.   Hire college students to help especially if you have a local university that has a film department.  They need the experience and will bring the know-how to the table for less $.   Edit your footage.  If you don’t have the time to learn a basic editing program like Apple’s IMovie or Window’s Movie maker – (both are as easy to use as PowerPoint) – hire a student in your community to help. 

Here are several company/product video ideas to inspire your inner Spielberg – or for those who enjoy more explosions, your inner Jerry Bruckheimer.

Make a video about the history of your company. Be classy and passionate by conducting a serious interview. Then mix it up with some old photos, cool shots of your products with lots of depth of field, and a killer soundtrack. Yours could be just like Oakley

Make a humorous video showing how you test products and make sure the president of your company is placing his body in harm’s way.  Yours could be similar to Brand Fuel Or like the work from Jeff Anderton for Geiger

Category : Uncategorized

Tags: , , , , , , ,

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

76 Responses to “Make a “Cool” Company Video”

  1. watch movies says:

    Hi there would you mind sharing which blog platform you’re using? I’m going to start my own blog soon but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!

  2. I am interested in making my own webpage but I am totally green to web design. The comments that you have offered here is great. Does anybody know of any good resources where I can get even more information on making sites.

  3. 中信房屋 says:

    Very interesting. thank you for sharing!

  4. Julia says:

    Most awessome post!

  5. Hey there this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  6. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and all. Nevertheless imagine if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this website could definitely be one of the very best in its niche. Amazing blog!

  7. x90p workout says:

    I read this some where else but the poster was very biased. Thanks for the info.

  8. windows password recovery tool…

    […]Make a “Cool” Company Video «[…]…

    • Bettie says:

      Was totally stuck until I read this, now back up and ruignnn.

    • Lowi2114 noviembre, 2010Muchas gracias por el especial, me ha ayudado muchísimo, ya que mi sueño es trabajar en una empresa de desarollo de videojuegos y andaba un poco perdida. Año que viene me toca empezar bachillerato y casi seguro que voy a escoger el tecnológico. Después, ¿qué carrera me recomiendas hacer? ¿Talvez algo de informática y después podría especializarme más?Otra vez te doy las gracias,un saludo.

  9. web design packages…

    […]Make a “Cool” Company Video «[…]…

  10. On the world wide web all sorts of profits to view movies
    online as much like hopping for the movie cinema or paying money that you simply
    haven’t got at the local tv store. The negative thing is that typical pay-per-view rentals cost $5 or more. Movies-Links Online presently has numerous internet video categories TV and Movies.

  11. Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will definitely return.

  12. cars says:

    Shopping for a new or used car can be a difficult process if you do
    not know what you are doing. By educating yourself about car shopping before you head to the dealership, you can make things easier for yourself.
    The following tips can help your next shopping trip
    be more enjoyable.

  13. Good day, Nice write-up. You will find there’s challenge with your website throughout web browser, might test this kind of? For instance even so is definitely the market chief in addition to a superior aspect of people leaves out your great producing because of this trouble.

  14. whoah this weblog is excellent i like reading your posts. Stay up the good work!

    You understand, a lot of people are hunting round for this information, you can aid them greatly.

  15. normally says:

    […] stores the a rod cellular matrix as well spool are perhaps marketed smoothly through with the His new increases at this do think a fair compensation can be determined Eventually folks throughout Dept bill Shatner: i am […]

  16. Step 1: Free download and run AVI to DVD Burner for Mac.
    Sometimes your ISP may limit your bandwidth per month.
    OR that China counts more than 34 percent of all current torrent connections to The Pirate Bay.

  17. Thanks , I have just been looking for info about
    this subject for ages and yours is the best I have found out till now.
    But, what about the conclusion? Are you sure concerning the supply?

  18. ????????? says:

    わしはつい食べ残しの弁当を解(と)いてしまった「守って出るな」曹操は、氷城をとざした奉公人や近所の者がなんと言おうと、思い立&#12

  19. Its like you reead my mind! Youu appear to know so much about this, like you wrote the book in it or something.

    I thinnk that you can do with a few pics to drive the message home a little
    bit, but instead of that, ths is wonderful blog.

    A fantastic read. I’ll definitely be back.

    Here is my web site :: smartphone game

  20. auto news says:

    I gotta favorite this internet site it seems extremely helpful extremely helpful.

  21. Biogas says:

    This paragraph is truly a fastidious one it
    assists new web viewers, who aree wishing for blogging.

    Feel free to surf to my web page – Biogas

  22. Do you have a spam problem on this blog; I also am a blogger,
    and I was wanting to know your situation; we have developed some nice procedures and we are looking to swap techniques with others, be sure to
    shoot me an e-mail if interested.

    Feel free to surf to my blog: pawn shops open on sunday in springfield mo

  23. Impressive challenges completely, you only need . Downloadto picked up a brand new viewer. What can you advise when it comes to your distribute you made some days prior to now? Any good?

  24. In 1991, the World Wide Web, at that stage a project lead by Tim Berners-Lee and supported by
    numerous people worldwide, became publicly available. You’ll also need the login credentials that is provided after
    you sign up. Taking a cue from that, if publishers could make their ebooks
    accessible to a larger audience instantly, it can and will
    encourage readers to go for your authentic version.

  25. Hello! Would you mind if I share your blog with my zynga group?
    There’s a lot of peopple that I think would really enjoy your content.

    Please let me know. Thank you

  26. Handy data hindi movies download . Fortunate us I discovered your web site inadvertently, using this program . gob smacked the reason this collision would not took place before! My partner and i book-marked the idea.

  27. Boom Beach le game en ligne

    lors de sa version beta, ce game était disponible qu’au Canada.
    Les créateur ont ont lancé le jeu en ligne en douceur.
    Toujours un soucie de perfection ils ont fait ce choix afin de pouvoir et faire du
    peaufinage et ajuster le jeu avant de le tester à l’échelle mondiale.
    Comme beaucoup de F2P Boom beach à beaucoup de face caché et chaque niveau est toujours plus grandiose !

     Actuellement, la plus grande chose qui semble manquer dans
    Boom Beach est la composante sociale. CoC était un match énorme car
    que les gamres. Je suis sûr Les créateur
    prévoient sur l’optimisation d’autres éléments du
    game en ligne en premier. Une fois cela fait, je m’attends à le déploiement d’un élément de guildes, et sans doute le système
    mondial de messagerie.
    Boom Beach hacked

    Beacoup de serveur, les serveurs de Supercell sont vulnérable à de multiples attaques,
    nous sommes un groupe de générateur qui souhaitent t’ aidé afin que vous puissiez évoluez
    dans Boom beach grâce à nos deux le hack boom beach.

    Boom beach hacked en ligne

    Pour ne pas tu faire télécharger de programme j’ai développer un générateur pour
    boom beach en ligne sont utilisation est simplissime
    et en quelques minutes tu pouvais obtenir de nombreux objet tels que le bois, les diamants et l’or.
    Ce boom beach générateur est le seul qui
    fonctionne pour les serveurs français et cela à était prouver
    “Lire les commentaires”. vous pouvez créé ces objets pour tout vos compte boom beach et pour
    vos amis. Mais bien sûr si vous voulez gagner il vous faudra
    gardez le secret, afin d’accéder au générateur pour boom beach cliquez ici : Boom beach
    générator
    Boom beach Hack logiciel

    Si tu souhaitez pouvoir créé du bois, or, et diamants
    sans devoir revenir sur notre site web, nous avons développé un tools à télécharger sur votre ordinateur.
    Ce Boom beach générator à les même possibilité que notre générateur en ligne
    cependant il sera sur votre ordinateur portable.
    Ce programme ne contient aucun virus, vous pouvez l’analyser par votre anti-virus avant de le lancez.afin au tools
    boom beach Hack cliquez ici : Boom beach hacked tools

  28. I believe what you typed made a lot of sense. However, consider
    this, suppose you axded a little content? I mean,
    I don’t wish to tll you how too run you website,
    but suppose you added a post title to maybe get a person’s attention? I mean Make a “Cool” Company Video

  29. Luz says:

    Whilst Hulu has become a popular success, they have also become a pain for
    a lot of investors, who begin to see the site significantly less a defense against piracy or video phenomenon You – Tube but as a threat for the economics from the television business.
    There is no reason why any one should encourage piracy.
    Dongles can be found on SD, Micro SD, and compact flash (CF) cards.

  30. You will get regional market forecasts to the
    vessel security market and also the seaport & facility security marketplace for each region within the period 2010-2020.
    The Ordinance split the sub-section 3k into two- sub-section 3(k) and 3(ka).
    Traders trying to find online the possiblility
    to earn additional income,but most in the time struggling
    to find a reliable and convenient business online due for the fact that online
    income opportunities need large investments and charge commission on trade dealings use Forex Striker, that’s
    becoming more and more popular because market liquidity.

  31. When you compare these statistics with previous years’ data – 237
    reported piracy attacks in 2011 and 75 in 2012 – there’s without
    a doubt left that this menace of piracy at the
    very least off the coast of Somalia looks like
    it’s on a sharp decline. This is simply precaution how the material isnt that come with a cookie as part of your internet cache.
    “Windows Service technique” for the updates to help you out
    patients list and try to keep from eating piracy.

  32. Pirate Bay says:

    When you compare these statistics with previous years’ data – 237 reported
    piracy attacks in 2011 and 75 in 2012 – there’s without
    a doubt left the menace of piracy at least off the coast of Somalia
    appears to be on a sharp decline. There isn’t reason why anyone
    should encourage piracy. “Windows Service technique” to the updates to help you out
    patients list and try to keep from eating piracy.

  33. Your gift may be physical, intellectual, spiritual, environmental, plant,
    animal, crystal, mechanical, even molecular, definitely not emotional
    at all. Bhaktapur is surely an ancient town east of Katmandu inside the Katmandu
    Valley. Soon, my friend knocked on my small bedroom door, awakening me.

  34. Amazing! Its really remarkable piece of writing, I have
    got much clear idea regarding from this article.

  35. Pirate Bay says:

    This is one of the Android apps for everyone who wants to work with music in their device.
    The P2P software begins downloading the requested torrent in streams
    from multiple sources. Episode 19 (The Serpent’s Tooth) Air Date:
    03-19-1991.

  36. Proxy says:

    When Twiztid starts feeling the financial pinch, he might cut his publicist.
    Sit with your palms from your body facing down towards floor, your spine straight, the feet flat about the floor.
    However, the modern measures won’t terminate internet use following your
    ‘three strike’ deal other countries have.

  37. mulburry says:

    mulberry sale online Du må kjøpe klær som er holdbare og deretter opprettholde dem riktig. Hvis du bare ha en nettbutikk gitar brikke i et par timer, mulberry lily henge den opp igjen for å bruke igjen (så lenge det ikke mulberry er skitten). fiske mulberry clutch nettbutikk Prøv og opprettholde god hygiene og holde hestebutikker mulberry online på nett klærne så rent som mulig uten mulberry clutch å sette dem inn i vaskemaskinen, Den sentrale fl

  38. ZE5VbpydU says:

    81096 957850Ive just been talking to Sean Gallagher about his upcoming Instant Income Cash Machine course, and hes been kind enough to fill me in on a couple of details regarding his upcoming course. 366527

  39. There are many reasons why you might must outlook 365 sign in your name on another individual's behalf.

  40. In any event it is a con, not really a hack.

  41. Trove gem hack gem glitch that is Trove, no questionnaire,increase Trove cheats coughing Trove Trove hack
    v1.3 cheats in Trove Trove diamonds cheat Trove ios cheats Trove jailbreak hack Trove hacked Trove hack at 2014 Trove fracture Trove the potency of the Trove Hack instrument does not stop at modifying solutions.

    You may Wreak havoc around debug annoying difficulties or
    the artwork.

  42. You also should have Thunderbird installed to utilize using this
    method.

    AOL Computer Check-Up is really a free utility offered by AOL
    which scans the pc for and corrects several common problems that will.
    Unlike Yahoo Mail or Gmail, there is certainly no convenient option inside an end user’s account to delete
    his or her own email account. The person with all the master user name
    must access your AOL account and check for “Parental Controls” after which adjust
    age category on your own username to “Young Teen (13-15)” or
    older. How to Setup an AOL Email Account; How to Create
    a New AOL Mail Account; Comments. my aol mail login screen my aol [soulanalyse.com] AOL Computer Check-Up is really
    a free utility offered by AOL which scans the pc for and corrects several common problems that will.
    Unlike Yahoo Mail or Gmail, there is certainly no convenient option inside an end user’s account to delete his or her own email account.
    The person with all the master user name must access your AOL account and check for “Parental Controls” after which
    adjust age category on your own username to “Young Teen (13-15)” or older.
    How to Setup an AOL Email Account; How to Create a
    New AOL Mail Account; Comments.

  43. This would be the first time ACSI measured how customers feel concerning internet providers in my area Service Provider.
    Ask friends, family, and neighbors which kind of deals they’re getting.

  44. Por conta dessas vantagens, as empresas têm feito uso do marketing digital para expandir as vendas e público-alvo.

  45. My brother suggested I might like this blog. He used to be entirely right.
    This submit truly made my day. You can not believe simply how
    much time I had spent for this information! Thank you!

  46. Prior to the debut of My Speaking Angela, lovers usually takes in more of the fashion-forward petis design by pursuing her
    own facebook route ().

  47. Through the medium of the movie the writer and the director of the movie throws a
    light on the function and role played by a science in the present man’s life mainly.

    The CIA specialists, Hobbs, has helped Dominic (Vin Diesel) in his mission in “Quick & Furious 6”.
    It seems that critics have lost part of their audience.

  48. Candelaria says:

    Warning – content has not yet been rated. Unrated apps may potentially consist of content appropriate
    for mature audiences just.

    • Nettie says:

      „Stay viÅsalnt”Wipaniag‚a gra, którÄ… naprawdÄ™ dobrze wspominam. MiaÅ‚em zepsuty dźwiÄ™k, ale widać, że chyba niewiele straciÅ‚em.Jako przygodówka w sam raz na 1-2 wieczory. Zagadki nie za trudne, gra nie za dÅ‚uga, taka w sam raz. Pysznie.

  49. Ludie says:

    Thanks for finally talking about > Make a “Cool” Company
    Video < Loved it!

  50. Google says:

    That would be the end of this article. Right here you will uncover some web-sites that we feel youll appreciate, just click the hyperlinks.

  51. we prefer to honor several other web web-sites around the internet, even if they arent linked to us, by linking to them. Underneath are some webpages worth checking out

  52. Google says:

    Below youll come across the link to some internet sites that we assume you ought to visit.

  53. I discovered your weblog website on google and test just a few of your early posts. Proceed to maintain up the very good operate. I simply extra up your RSS feed to my MSN News Reader. In search of ahead to studying more from you later on!

  54. we like to honor numerous other web sites on the net, even if they arent linked to us, by linking to them. Beneath are some webpages worth checking out

  55. that would be the end of this report. Here you will come across some sites that we think youll appreciate, just click the hyperlinks over

  56. below youll locate the link to some web pages that we feel you must visit

  57. coffee beans says:

    below youll find the link to some web-sites that we believe you should visit

  58. that would be the finish of this report. Right here youll locate some web pages that we feel you will appreciate, just click the links over

  59. kona coffee says:

    we like to honor several other online internet sites on the internet, even though they arent linked to us, by linking to them. Underneath are some webpages really worth checking out

  60. through virus. Having widespread flu activity translates that most in the regions inside state have active outbreaks, Horton said.

  61. – choice in the last day of this year 11 see the double welfare fashion recommendation! Sun photo,cheap jordans for sale! Indicates that the two Air Jordan 3 launch of 2016-11-04 Miami Solefly Carlos Prieto in owner; Instagram showed two upcoming Air Jordan 3 two AJ3 respectively is & l shoes bug. . The best leisure section Air Jordan 3 "Wool" 2016-08-23 at the end of the real appreciation of the multi shoes market not only has the much anticipated Air Jordan 3 "Ture Blue&quot

  62. Click here to know more about Purchase HCG Online.Make a list of items that you need to be able to board your trip and make sure of principles about id that you will have to get on the airplane before getting there. It’s decorated in a contemporary style with beautiful hardwood floors. The regular wage earner can only dream of fairy tale weddings,adidas nmd human race ireland, but bridestobe are not wanting in creativity to come up with memorable weddings that won’t mail you to the almshou

  63. KAT says:

    Quality articles is the crucial to attract the people to pay a visit the web page, that’s what this website is providing.

  64. Some societies practice cannibalism,Cool Base Chris Sale Jersey, infanticide and suicide bombing because that is the way their conscience is groomed by others.When the summer ends, these huge basins must often be drained to prevent damage during the colder months and then refilled when summer comes again. Obviously, you can find loads of options out there and it truly is best to look at a few crucial factors before choosing on the kind of color to purchase. This means to act against the motion.

  65. Often, you are able to cut back on your trip costs by
    finding inexpensive accommodations. Businessmen spending
    2-3 weeks inside a city will use them like a handy base of operations, experiencing the advantages of a more substantial living space while taking care of their work.

    Apartment living is usually just like safe as living somewhere else, but this type of accommodation requires some
    additional health concerns to help ensure that you and your family are as secure as possible.

  66. This is one believe that lots of people quit before they reach their goal.
    Over the years, Barbados is becoming known as a beach destination all over the world.
    Building your own home is surely an investment of both money and time, so it is a good idea to undertake that
    investment if you have the time and availability needed.

  67. Most boundary disputes ought to be handled privately and reach an agreement both sides are satisfied with.
    The property companies are changing often with new pressures within selling, leasing, and property management.

    People elect to invest in property so that you can develop a portfolio of cashflow which you can use as
    being a pension or that may replace their current income.

  68. Some people think they can cut costs by becoming their own general contractor.
    Business is one of the links that ties all the people into a complicated system which might be governed with the laws of
    taxes. This also implies that the fuel usage to haul away shingles is just not shared by metal
    roofs.

  69. In contemporary, for a lot of reasons any organisation can proceed to one
    place from another for a number of reason for example the earlier place was situated on the outskirts of the city or the new place can help
    the business to get a foothold inside the minds of target market within the days of
    stiff competition and the new place is found with the heart of city and
    if the company turns into a place there it can help to develop its reputation among its audience.
    The township lies on the prime location of city wherein many and most of the significant landmarks of city are placed
    at the close proximity. Quality housing is what you will
    experience making investment.

  70. This even ensures that the profession of an plot surveyor is
    really a tough one as well as dedication and commitment.

    Excess of land, cheap flats and feasibility made the belt of
    Kandivali to Virar as the most preferred destinations.

    The job isn’t as easy as it sounds; firstly, they are going to inspect your property and assess the price you’ll be
    able to quote inside market.

  71. These men became billionaires given that they built mega businesses and used this business as leverage to purchase other businesses.
    Just think about all the famous sports stars and millionaire identities
    and you will probably realise one important thing about them which
    is, one reason these people are mega-rich and successful is
    because they all possess a mentor or coach. You have to be with the best
    knowledge in discerning where you should pile your funds so as to thrive.